Trade Promotion Tool for Food and Beverage Industry
The client wanted a system that enables subscribers to build a promotions calendar, measure the impact on gross profit, sales performance and channel/trade margins for promotions across the food and beverage industry in stores across Europe.
Since the client's subscribers would be brands or chains of supermarkets, it needed to look and feel high quality, while being easy to use. A tall order for the amount of deep reporting options available.
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